SCOTSMAN ICE
"RUNNING OUT OF ICE ISN'T FUNNY"
Ice. There are few things more ever-present, yet commonplace, in the lives of human beings.
And yet without ice, many of our favorite drinks or experiences just wouldn’t be the same.
This was the challenge faced by Scotsman Ice, the number 2 player in the highly commoditized ice-maker industry.
How do you create interest , and stand out, in a low, to NO interest category.
Our idea was to hammer home the IDEA that running out of ice isn’t funny. With an idea that WAS really funny.
CASE STUDY (PLAY)
TRADE PRINT:
TARGETED SPECIFIC INDUSTRIES AND OPPORTUNITIES, LIKE BAR, RESTAURANT, FAST FOOD, QSR, QUICK SHOP, HOSPITALITY, ETC.
TARGETED BANNERS
INDUSTRY SPECIFIC LANDING PAGE ANIMATIONS
"Brain" :30
"Pirate" :30
"Skeleton" :30
Selected Works
USG: ULTRALIGHT"The Weight Has Been Lifted"
MAKE-A-WISH"Hope Is Medicine"
INSPERITY"Not Just A Number"
GRANT THORNTON"Not Status Quo. Status Go."
USG: ROOFING"Feel Secure"
SCOTSMAN ICE"Running Out of Ice Isn't Funny"
FELLOWES: AIR PURIFIER"Breathe Easy"
AON RISK SOLUTIONS"Data Strong"
KIMBERLY CLARK"A Little Heathy Competition"
LINCOLN FINANCIAL GROUP"Chief Life Officer"
VIEGA"The Tank Is Extinct"
NESTE: BIODIESEL"Clear The Air"
AFLAC"Greatest Return"
TETRAPAK"Perfectly Squared"
SENTRY"Right By You"
USG: STRUCTURAL PANELS"What's Hiding In Your Concrete?"
CARS.COM"Get In Front Of Your Customers...Before It's too Late"
SONY: Headphones"Turn Down Your World"
INTERNATIONAL TRUCKS"Miles Ahead"
TRANSAMERICA"Write Their Next Chapter"