SONY

Noise Cancelling Headphones

"TURN DOWN YOUR WORLD"

Starting with the launch of the Walkman, Sony harnessed its entertainment legacy to market its products. As portable music became more ubiquitous, the industry at large appropriated this approach by tapping into the music of youth culture. Staying true to its brand, Sony doubled-down on its state of the art technology and marketed to a more sophisticated audience craving an uncompromised audio 'escape'. Sony Noise-Cancelling technology was the first to eliminate environmental noise through the introduction of 'negative' ambient sound waves that effectively cancel out the noise. A technology which is ideal for business travelers trying to focus on their work or enjoy a brief respite. Sony Noise Cancelling Heaphones finally allowed them to turn up their entertainment, but turn down the world around them. 

AIRPORT OOH

Sony Noise Cancelling Airplane
Sony Noise Cancelling Train
Sony Noise Cancelling Airport

LANDING PAGE

Selected Works

USG: ULTRALIGHT"The Weight Has Been Lifted"

MAKE-A-WISH"Hope Is Medicine"

INSPERITY"Not Just A Number"

GRANT THORNTON"Not Status Quo. Status Go."

USG: ROOFING"Feel Secure"

SCOTSMAN ICE"Running Out of Ice Isn't Funny"

FELLOWES: AIR PURIFIER"Breathe Easy"

AON RISK SOLUTIONS"Data Strong"

KIMBERLY CLARK"A Little Heathy Competition"

LINCOLN FINANCIAL GROUP"Chief Life Officer"

VIEGA"The Tank Is Extinct"

NESTE: BIODIESEL"Clear The Air"

AFLAC"Greatest Return"

TETRAPAK"Perfectly Squared"

SENTRY"Right By You"

USG: STRUCTURAL PANELS"What's Hiding In Your Concrete?"

CARS.COM"Get In Front Of Your Customers...Before It's too Late"

SONY: Headphones"Turn Down Your World"

INTERNATIONAL TRUCKS"Miles Ahead"

TRANSAMERICA"Write Their Next Chapter"