Kimberly-Clark Professional

Healthy Workplace Project

"A LITTLE HEALTHY COMPETITION"

People would rather go to work sick and stay home when they’re healthy.
So it’s no wonder the office is a haven for germs.  In fact, employee absenteeism and employees coming to work sick can cost the average company of 1,000 employees more than $1.6 million a year. This loss can be significantly reduced, if not eradicated, through simple hygiene practices. Our objective was to make office workers care about germs even though they can’t see them. So we created a robust program that motivates employers and employees to take hygiene into their own soon-to-be-clean hands.

The 'Healthy Workplace Project' 90-Day Challenge divides offices into teams.
By completing their daily tasks of Wash, Wipe and Sanitize, teams can earn points, get bragging rights and win prizes.
Of course, the key to victory is using the Kimberly Clark Professional products provided in their desk caddies. We also stoked the flames of competition with messaging throughout their offices. All of which drove participants to the 90-Day Challenge microsite, which acted as their scoreboard, rulebook and stadium for battle.

Case Study (Play)

OFFICE STARTER KIT

eBlast INVITATION TO "90 DAY CHALLENGE" 

'90 DAY CHALLENGE' MICROSITE: INTRODUCTION  (PLAY)

OFFICE POSTERS, TABLE TOPERS AND POSTCARDS

'YOUVE BEEN SWABBED' DESK CARD