CARS.COM

"GET IN FRONT OF YOUR CUSTOMERS BEFORE ITS TOO LATE"

Thanks to digital, the decision-making process starts long before a customer even thinks about a dealer.
And more often than not, ends before the customer even enters a dealership.
That’s the unfortunate position dealers find themselves in. And it’s the playing field we’re trying to level. Now thanks to a variety of offerings focused promoting the dealer not just inventory, unparalleled customer insights, digital expertise and innovations that continue to redefine the industry, Cars.com can get dealers in front of their customers when it matters.
Because the stats prove, waiting for the customer to come, simply isn’t an option.

CASE STUDY (PLAY)

TRADE PRINT

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TV SPOTS

"Fishing" :30

"Family Car" :30

"Pool" :30

"Breakdown" :30

Landing-Page_v3

DEALER INSIGHT PHOTO-HUNT

On the Dealer Hub site, viewers can play a game of Photo Hunt, where each difference represents a different insight into today's auto shopper habits.

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DEALER INTRANET (PLAY)

TRADESHOWS & DEALER EVENTS:
Dealers get a chance to play a cars.com virtual reality game.
Once a dealer puts on her Oculus Rift headset, she is transported into a world of Customers who are shopping on mobile devices. Dealers will target those mobile shoppers and try to get on their short list of potential dealerships.

Oculus

Selected Works

USG: ULTRALIGHT"The Weight Has Been Lifted"

MAKE-A-WISH"Hope Is Medicine"

INSPERITY"Not Just A Number"

GRANT THORNTON"Not Status Quo. Status Go."

USG: ROOFING"Feel Secure"

SCOTSMAN ICE"Running Out of Ice Isn't Funny"

FELLOWES: AIR PURIFIER"Breathe Easy"

AON RISK SOLUTIONS"Data Strong"

KIMBERLY CLARK"A Little Heathy Competition"

LINCOLN FINANCIAL GROUP"Chief Life Officer"

VIEGA"The Tank Is Extinct"

NESTE: BIODIESEL"Clear The Air"

AFLAC"Greatest Return"

TETRAPAK"Perfectly Squared"

SENTRY"Right By You"

USG: STRUCTURAL PANELS"What's Hiding In Your Concrete?"

CARS.COM"Get In Front Of Your Customers...Before It's too Late"

SONY: Headphones"Turn Down Your World"

INTERNATIONAL TRUCKS"Miles Ahead"

TRANSAMERICA"Write Their Next Chapter"