Grant Thornton

"Not Status Quo. Status Go."

In an audit/tax/advisory category dominated by “The Big Four,” Grant Thornton is No. 5.
Yet, research revealed that B2B customers have grown weary of the giant sea of sameness. That is why Grant Thornton embraced its role as the ultimate challenger brand, the antithesis of the stagnant “status quo. 

Why? Because complacency is the number one killer of progress. Yet many companies continue to place trust in the hands of the complacent. Still prefer the same old advice. Still turn to the same tried and true, but now tired solutions.
Grant Thornton believes the status quo has the business world spinning its wheels. So they do whatever it takes to move clients forward. Where as others might wait to react, Grant Thornton puts their hands in the ring. When they pull out a playbook. GT puts on their game face. Replacing all-too-familiar hoops, hurdles and bureaucracy with passion, curiosity, focus and fresh thinking.

Because, at Grant Thornton, they are more eager, more agile, more collaborative, and therefore more poised to deliver you the best results possible. It’s not status quo. It’s Status Go. 

Welcome To Status Go.

Case Study (Play)

TELEVISION SPOTS

"Cocktail"

"Jargon Caddy"

"Lobster"

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RICH MEDIA BANNERS

BENEFIT FOCUSED PRINT

INTERNAL LAUNCH

"RETURN ON CULTURE" RESEARCH + COMMERCIALIZATION
An important aspect of "Status Go" is the impact of Culture on an organization. And while we may intuitively know that a good culture leads to a successful one, we needed to prove this to skeptical CFOs. So, in partnership with Oxford University, we fielded the first ever study to see if we could QUANTIFY a measurable financial return on investments in culture. Here is what we discovered:

VIDEO CONTENT for 'GRANT THORNTON INSIGHT EXCHANGE' PLATFORM&
We created an industry specific Insight portal. Then created content to drive customers to find out more.