Lincoln Financial Group
"CHIEF LIFE OFFICER"
Never before have people had access to so much information at their fingertips and been more control of important decisions in their lives. Which is why, they should also be in charge when it comes to their financial future. They should be the CEO and CFO of their own life.
Better yet, lets call them Chief Life Officers.
With a mission to get the most out of their life for themselves and their loved ones.
A life approached with passion, where possibilities are embraced and promises are kept. Lincoln Financial, wants all Americans to take charge of their future. And wont stop until each and every person becomes their very own Chief Life Officer.
Case Study (Play)
INTERNAL LAUNCH:
POSTERS + POST CARDS
HEADQUARTERS PARKING LOT STUNT
TEMPORARY BUSINESS CARDS
TV SPOTS (PLAY)
"FAMILY PICNIC"
"ROAD TRIP"
"FOAM FINGER"
NEWSPAPER + PRINT
Broker Specific Print
OOH: AIRPORTS
Escalator railing
Digital Banners: Page Take Overs
Selected Works
USG: ULTRALIGHT"The Weight Has Been Lifted"
MAKE-A-WISH"Hope Is Medicine"
INSPERITY"Not Just A Number"
GRANT THORNTON"Not Status Quo. Status Go."
USG: ROOFING"Feel Secure"
SCOTSMAN ICE"Running Out of Ice Isn't Funny"
FELLOWES: AIR PURIFIER"Breathe Easy"
AON RISK SOLUTIONS"Data Strong"
KIMBERLY CLARK"A Little Heathy Competition"
LINCOLN FINANCIAL GROUP"Chief Life Officer"
VIEGA"The Tank Is Extinct"
NESTE: BIODIESEL"Clear The Air"
AFLAC"Greatest Return"
TETRAPAK"Perfectly Squared"
SENTRY"Right By You"
USG: STRUCTURAL PANELS"What's Hiding In Your Concrete?"
CARS.COM"Get In Front Of Your Customers...Before It's too Late"
SONY: Headphones"Turn Down Your World"
INTERNATIONAL TRUCKS"Miles Ahead"
TRANSAMERICA"Write Their Next Chapter"