Viega
IN-WALL, TANKLESS TOILET SYSTEM
"THE TANK IS EXTINCT"
Viega, the global leader in plumbing technology, needed architects and interior designers to stop ignoring the toilet.
Only then, could they realize the incredible design potential of its in-wall flushing technology. Our goal was to disrupt architects and interior designers current perceptions, get them interested in the technology, and ultimately generate qualified leads for the sales team.
By getting architects and designers to buy into VIEGA, they’d see that traditional tank toilet systems were obsolete … Ancient History… Museum relics… Bulky. Awkward. Bathroom dinosaurs. It was time to evolve.
In a fully integrated campaign kicking off at the International Builders’ Showcase, we set out to rewrite history. We put the future of flushing on full display, with floor graphics and banners that drove to the booth, a museum-like wall that gave people a history lesson, and a chance to experience the next evolution of toilet systems right at their fingertips.
Case Study (Play)
TRADE SHOW EXPERIENCE AND AMBIENT MEDIA
TOP LEFT: Digital signage over the moving walkways
TOP RIGHT: Ambient Pop-Up Banners
LEFT: Booth Design
TOP: Interactive Touch Screen. Dig up fosils and reveal the Evolution of Toilets.
TRADE SHOW POSTERS AND TRADE PRINT
LANDING PAGE AND DIGITAL BANNERS
Selected Works
USG: ULTRALIGHT"The Weight Has Been Lifted"
MAKE-A-WISH"Hope Is Medicine"
INSPERITY"Not Just A Number"
GRANT THORNTON"Not Status Quo. Status Go."
USG: ROOFING"Feel Secure"
SCOTSMAN ICE"Running Out of Ice Isn't Funny"
FELLOWES: AIR PURIFIER"Breathe Easy"
AON RISK SOLUTIONS"Data Strong"
KIMBERLY CLARK"A Little Heathy Competition"
LINCOLN FINANCIAL GROUP"Chief Life Officer"
VIEGA"The Tank Is Extinct"
NESTE: BIODIESEL"Clear The Air"
AFLAC"Greatest Return"
TETRAPAK"Perfectly Squared"
SENTRY"Right By You"
USG: STRUCTURAL PANELS"What's Hiding In Your Concrete?"
CARS.COM"Get In Front Of Your Customers...Before It's too Late"
SONY: Headphones"Turn Down Your World"
INTERNATIONAL TRUCKS"Miles Ahead"
TRANSAMERICA"Write Their Next Chapter"