USG

UltraLight Panels

"THE WEIGHT HAS BEEN LIFTED"

How could drywall be improved?  When asked this question, contractors responded that, after lower prices, the number one thing they want is for it to be lighter. Introducing Sheetrock UltraLight.

Once you lift this product and feel what 30% lighter actually, physically means, you will never look at wallboard the same way again. And yet this simple, enlightening product demonstration is only the beginning of the story. For installers who are only as good as the back that carries their burden, the weight has been lifted. Literally lightening their load while freeing them to perform beyond their ability with newfound efficiency. For contractors who shoulder the encumbrance of adapting to the times, the weight has been lifted with a product that maximizes productivity, reduces waste and provides unparalleled control to get the job done fast and right. For dealers who are looking for positive momentum and a story to tell, the weight has been lifted with a solution as monumental as when USG launched the original drywall. That’s what makes Sheetrock UltraLight so miraculous. For an entire industry, the weight has been lifted in every sense of the word.

Case Study (Play)

MICROSITE 

RICH MEDIA 

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DEALER SALES KIT

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